Tag Archives: construction updates

Shores Colors Are The Talk Of The Town

The buzz on Shores is growing and with it, a conversation is generating about the community’s vibrant exterior colors. Some folks are unsure of interrupting the lazy-beige-y scheme of the Marina, but others seem to be thrilled to see some color-vitality burst onto the scene!

Shores Colors

“LJ” from Westchester made some great points in support of our color choices to the Argonaut newspaper, writing: “Bright, festive colors enhanced the inherent strong theme of boating and marine life, whether bringing it out into the sunshine or providing a happy place to be on otherwise overcast days.” Right on! That’s exactly how we feel. We wanted the colors to reflect the vim-and-vigor lifestyle of Shores while also complementing the Marina’s coastal flavor. And we’re so happy that Angelenos like LJ appreciate that!

Here is LJ’s full response to the Argonaut Letter to the Editor:

Bring on the bright colors

Re: “What a way to stand out,” (Argonaut letters, Feb. 14).

Regarding the letter writer who calls The Shores’ choice of paint colors garish:

Are you kidding me? A reader says what the Marina needs is even more bland, muted colors?

Many of my associates and I are thrilled to finally see some bright colors in the Marina again. I’ve always been bewildered that the Marina area did not utilize such an obvious theme in all aspects of architecture, signage and design.

If you look at L.A. through the eyes of a tourist, this destination is extremely disappointing. For example, the grand “entrance” to the Marina on Fiji Way—what the heck is that? Design by committee has killed any authentic joy of Marina life.

As a graphic designer and Westside resident for over 30 years, I was particularly horrified when Caruso Affiliated remodeled the “Marina Waterside” with little reference to the actual nearby water, making it look the same as all the other properties they do: The Commons at Calabasas, The Promenade at Westlake, The Village at Moorpark… the list goes on.

That is somewhat understandable, as those are places with no real history or thematic reference. So they can afford to look as if someone plunked down a vaguely Mediterranean village in the middle of Los Angeles. But now… so does the Marina Waterside! Really, can’t we do better than that?

Why, yes, we can – remember when Fisherman’s Village received its facelift? Bright, festive colors enhanced the inherent strong theme of boating and marine life, whether bringing it out into the sunshine or providing a happy place to be on otherwise overcast days.

What the Marina needs is more thematic energy. Let the bright colors prevail.

LJ, Westchester

In response to our Facebook page poll, the colors are prevailing with “Blue, Bold and Beautiful” in the lead—6 votes to 0! Take the poll now.


Construction Update February 2013: Pre-Leasing Coming Soon to Shores!

What a difference a few months make! The spring 2013 grand opening of Shores is just a few months away. The exteriors of buildings A and B have been painted in the contemporary Shores colors, the appliances are being installed in several buildings and the park-like courtyard is under construction! Next stop… pre-leasing, coming soon!

In order to make it possible for you to select and reserve your new Shores home online, Shores will be launching its new website in March.  The new website will be designed to be fully social and interactive…just like the Shores community. It will feature online pre-leasing capabilities, a Marina del Rey neighborhood map where you can check out all of the best local restaurants and hangouts, plus a cool interactive site plan, where you can select your favorite  Shores unit based on where, when and how you want to live (marina, ocean or courtyard view?).  Just wait until you see the new website…it’s going to really give you a taste of what’s in store for you at Shores!

With all of these developments, Shores General Manager Sue Kohan expects the first Shores apartments to be ready for occupancy in late spring.

“We have nearly 900 people signed up on the community interest list, who have been patiently waiting for Shores to be completed,” she said. “We’ll be giving them first priority on selecting their apartments—so that’s why we encourage anyone who is interested in living at Shores to sign up on the Interest List.”

If you have not yet registered on the Interest List for Shores, it’s not too late. You can register here.

VIDEO: Shores Construction Update November 2012

David O. Levine, spokesperson for Shores in Marina del Rey, gives you the latest behind-the-scenes look at the community’s progress. Shores is still on target for a spring 2013 grand opening, so make sure to keep up to date on all of the current community news by watching the live construction feed or registering on the interest list.




Grand Opening Set for Spring 2013 at Shores in Marina del Rey


Even if it is a construction site now, it still has amazing views!

Construction at Shores in Marina del Rey is in full swing, with the Spring 2013 grand opening in sight!  Those who live or work in the area, or who watch our construction on the live camera, can see the significant progress being made—and can easily envision the stunning ocean and marina views Shores residents will enjoy.

Over 800 have already signed up on the community interest list, and it’s growing weekly.  “Our interest list members have been patiently waiting for Shores to be completed, and we are only a few months away from pre-leasing the first apartments to be ready for occupancy,” said David O. Levine, spokesperson for Shores.

We would like to send out special thanks to those who responded to our survey and request for feedback about lifestyle issues. Added Levine: “The social component of Shores is a major focus for us, and much of the Shores lifestyle will center around the large outdoor gathering spaces we have created in our expansive courtyard. We wanted to give our early interest list members an opportunity to have their voices heard, to show them that we are building this community for them. We want our residents to feel like Shores is their home.”

If you have not yet registered on the Interest List, it’s not too late to be a part of the final community planning at Shores. You can register here.

What amenities or features at Shores are you most excited about? Feel free to leave a comment below.

The future courtyard at Shores will span 2 acres and include conversation areas with fire pits, barbecues and eating areas, pool, Jacuzzi, a social space with screening area and a bocce ball court.