Tag Archives: colors at shores

Shores Colors Are The Talk Of The Town

The buzz on Shores is growing and with it, a conversation is generating about the community’s vibrant exterior colors. Some folks are unsure of interrupting the lazy-beige-y scheme of the Marina, but others seem to be thrilled to see some color-vitality burst onto the scene!

Shores Colors

“LJ” from Westchester made some great points in support of our color choices to the Argonaut newspaper, writing: “Bright, festive colors enhanced the inherent strong theme of boating and marine life, whether bringing it out into the sunshine or providing a happy place to be on otherwise overcast days.” Right on! That’s exactly how we feel. We wanted the colors to reflect the vim-and-vigor lifestyle of Shores while also complementing the Marina’s coastal flavor. And we’re so happy that Angelenos like LJ appreciate that!

Here is LJ’s full response to the Argonaut Letter to the Editor:

Bring on the bright colors

Re: “What a way to stand out,” (Argonaut letters, Feb. 14).


Regarding the letter writer who calls The Shores’ choice of paint colors garish:


Are you kidding me? A reader says what the Marina needs is even more bland, muted colors?


Many of my associates and I are thrilled to finally see some bright colors in the Marina again. I’ve always been bewildered that the Marina area did not utilize such an obvious theme in all aspects of architecture, signage and design.


If you look at L.A. through the eyes of a tourist, this destination is extremely disappointing. For example, the grand “entrance” to the Marina on Fiji Way—what the heck is that? Design by committee has killed any authentic joy of Marina life.


As a graphic designer and Westside resident for over 30 years, I was particularly horrified when Caruso Affiliated remodeled the “Marina Waterside” with little reference to the actual nearby water, making it look the same as all the other properties they do: The Commons at Calabasas, The Promenade at Westlake, The Village at Moorpark… the list goes on.


That is somewhat understandable, as those are places with no real history or thematic reference. So they can afford to look as if someone plunked down a vaguely Mediterranean village in the middle of Los Angeles. But now… so does the Marina Waterside! Really, can’t we do better than that?


Why, yes, we can – remember when Fisherman’s Village received its facelift? Bright, festive colors enhanced the inherent strong theme of boating and marine life, whether bringing it out into the sunshine or providing a happy place to be on otherwise overcast days.


What the Marina needs is more thematic energy. Let the bright colors prevail.


LJ, Westchester


In response to our Facebook page poll, the colors are prevailing with “Blue, Bold and Beautiful” in the lead—6 votes to 0! Take the poll now.