Monthly Archives: July 2013

Escape From the Marina del Rey Gym Routine: Shores Talks to Our New Fitness Center Concierge

One of Shores’ most exciting amenities is, without a doubt, the Fitness Center. This isn’t going to be your run-of-the-mill apartment community fitness room with a stack of free weights and a handful of treadmills. No, the Shores Fitness Center is going to rival the best of the big city gyms scattered across Los Angeles! There will be top-of-the-line workout equipment, personal trainers and expert-led classes for boot camp, circuit training, yoga, spinning and the popular “yoga-spinning combo” class. The Shores team is also working on customizing Fitness Center packages for our residents so there will be a variety of options at affordable prices.

Obviously we have a lot going on and because we want the Fitness Center experience to be an amazing one, we have an equally amazing person at the helm of this amenity: Gretchen Ritter, a former NCAA swimmer and the owner/founder of The Results Factory, LLC, Fitness Center Concierge Services. Since 1998, Gretchen has been a leader in fitness—training numerous training teams and hundred of trainers on both coasts for renowned clubs including Town Sports International, Sports Club/LA and Spectrum.


We’re excited to have Gretchen presiding over Shores’ “Fitness Center Concierge” feature and with these services, residents will be able to sign up for classes through iPhone and iPad apps, schedule personal training sessions (including a complimentary session for each resident) and accomplish a whole lot more. To give you some insight into Gretchen’s background and to find out what the Fitness Center has in store for you, we sat down for a little Q&A with Gretchen. And here’s what she had to say…

Gretchen headshot

Shores: What will your role involve as Shores’ Fitness Center Concierge? Will you be teaching some of the classes?

G.R.: I will make sure that every new resident is introduced to the fitness lifestyle promoted by Shores. Every new resident will receive a complimentary guided workout with one of our certified trainers. They’ll also be introduced to our array of fitness classes that include cycling, yoga, boot camp & circuit training. I won’t be teaching any of the classes but I’ll be very responsive to feedback regarding the offerings. Suggestions & feedback are always welcome!

Shores: Will there be personal trainers available? About how many?

G.R.: We will have a couple of trainers that will be regular faces at the Fitness Center but The Results Factory represents over 150 trainers all over Los Angeles. Any specialty, preference or budget can be accommodated.

Shores: You have some creative ideas that will create enthusiasm and encourage residents to become involved. Can you tell us a little about your plans?

G.R.: The goal for the Fitness Center is community engagement. Shores has invested in Technogym’s Kinesis line, the most state-of-the-art equipment sold today anywhere in the world. It’s clear that the people behind Shores value health, wellness and fitness. My job is to encourage that culture within the community. We will be making the Fitness Center a fun, comfortable place. In addition to the complimentary sessions & classes, we’ll also engage the local community in health fairs and post articles and videos on the community fan page. Trainers will make themselves available regularly for tricks and tips sessions. And as always, we’re open to suggestions and feedback from the community.

Shores: In your opinion, what is the coolest or most unique offering as part of the fitness concierge?

G.R.: We listen to what residents want to get out of the fitness amenity and create a program unique to their individual needs. It’s not about providing a room to exercise in; it’s about providing a roadmap that supports a fit and healthy lifestyle.

Shores: In terms of building a sense of community, where do you see fitness fitting into the Shores lifestyle?

G.R.: Fitness is a universal language. Every person on this planet has some “thing” they are hoping to improve in their own bodies. We want to provide a fun, comfortable and non-intimidating environment that supports everyone’s goals. Whether you want to lose weight or improve your sports performance or just stay young, our trainers can create a roadmap that will get you there.


Shores: Can you give us a brief picture of each class?

G.R.: Each class will last 45 min to an hour. Spinning and Boot Camp classes are normally 45 minutes long. Participants can burn between 400 to 600 calories in these classes depending on their fitness levels. Yoga classes can burn up to 300 calories per hour. The class schedule will grow with participation. We’ll start with a daily offering and then grow as the community participation grows.

Shores: Do you know anything about costs or packages associated with the fitness concierge? How many different package options will there be?

G.R.: We will offer introductory training packages at discounted rates. Classes will be offered in packages of 10 or 20 sessions and we’ll also have monthly-unlimited options.

Shores: Can residents try out a class before purchasing a package?

G.R.: Yes! Always a try before you buy whether for a class program or personal training package.

Shores: In your opinion, what is the advantage of going with the Fitness Center compared to one of the other big local gyms?

G.R.: The Fitness Center at Shores is exclusive to the Shores community. The equipment is far superior to any offering locally. It will never feel crowded and we’ll be extremely responsive to the feedback of the residents. Equinox won’t adjust their schedule to meet your needs…we will.

Now that you have the official “skinny” on the Fitness Center Concierge, do you think you’re going to be a regular at the Shores Fitness Center? Let us know which class we’ll most likely find you in the comments below!


Pre-Leasing Heating Up as Summer Opening Nears

Boy time flies when you’re excited! Summer is already in full swing and that means it won’t be long before Shores is open and ready for move-ins. We’ve been so pleased with all of the interest—and patience—as we put the finishing touches on a community that we know is going to be the best in Marina del Rey. Continue reading